Facilitating Hospitality and Tourism Management in Global Business

Facilitating Hospitality and Tourism Management in Global Business

Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: © 2016 |Pages: 23
DOI: 10.4018/978-1-5225-0201-2.ch016
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Abstract

This chapter explains the overview of hospitality management; the overview of tourism management; product quality, service quality, price, customer satisfaction, and consumer trust in hospitality and tourism management; the significance of hospitality management in global business; the significance of tourism management in global business; and the managerial implications of hospitality and tourism management. Tourism and hospitality industry is one of the most important industries in the modern business world. It is essential to acquire a driving enthusiasm for customer service and a strong sense of professionalism to develop and maintain customer satisfaction in the hospitality and tourism industry. Effective hospitality and tourism management positively affects customer satisfaction, firm growth, and productivity in global business. The chapter argues that facilitating hospitality and tourism management in global business has the potential to enhance organizational performance and reach strategic goals in the digital age.
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Background

Research with the tourism and hospitality management realms has reached a certain degree of maturity, demonstrated by researchers via both qualitative and quantitative methods (Köseoglu, Sehitoglu, & Craft, 2015). An emergent contemporary hospitality literature is dedicated to the methodological appraisal and development (Robinson, Solnet, & Breakey, 2014). There are a number of scholarly works published by researchers that investigate the domains of tourism and hospitality management (Tsang & Hsu, 2011).

Many studies map the intellectual structure of tourism and hospitality management-related disciplines, such as organization studies (Ferreira, Pinto, & Serra, 2014), general management (Tahai & Meyer, 1999), strategic management (Nerur, Rasheed, & Natarajan, 2008), international management (Acedo & Casillas, 2005), knowledge management (Ponzi, 2002), human resource management (Fernandez-Alles & Ramos-Rodríguez, 2009), business ethics (Tseng, Duan, Tung, & Kung, 2010), information systems management (Culnan, 1987), and operations management (Pilkington & Liston-Heyes, 1999).

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