MLA
Parhi, Arpit Kumar and Pooja Misra. "Factors Affecting Customer Loyalty in NCR: An Analysis." Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, edited by Rajagopal and Ramesh Behl, IGI Global, 2018, pp. 265-275. https://doi.org/10.4018/978-1-5225-4831-7.ch020
APA
Parhi, A. K., & Misra, P. (2018). Factors Affecting Customer Loyalty in NCR: An Analysis. In Rajagopal, & R. Behl (Ed.), Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace (pp. 265-275). IGI Global. https://doi.org/10.4018/978-1-5225-4831-7.ch020
Chicago
Parhi, Arpit Kumar, and Pooja Misra. "Factors Affecting Customer Loyalty in NCR: An Analysis." In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace. edited by Rajagopal, , and Ramesh Behl, 265-275. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4831-7.ch020
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