Factors Affecting Mobile Commerce and Level of Involvement

Factors Affecting Mobile Commerce and Level of Involvement

F. Yim (Drexel University, USA), A. Tse (The Chinese University of Hong Kong, Hong Kong) and K. Wong (The Chinese University of Hong Kong, Hong Kong)
Copyright: © 2007 |Pages: 8
DOI: 10.4018/978-1-59904-002-8.ch048
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Abstract

In the following, we would briefly summarize what the literature says about important factors that affect online shopping, which forms the basis for us to speculate on factors that may be important for consumers shopping via their mobile phones, the latter being one kind of online shopping, which should resemble to some degree other forms of shopping on the Internet as far as important factors affecting consumer behavior is concerned. Hypotheses are then formulated, which is followed by the methodology. After presenting the results, we discussed the implications and conclusions of this study.

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