Factors Affecting Online E-Payment Adoption: A Company Perspective

Factors Affecting Online E-Payment Adoption: A Company Perspective

Qile He (University of Bedfordshire Business School, UK), Yanqing Duan (University of Bedfordshire Business School, UK), Zetian Fu (China Agriculture University, China) and Daoliang Li (China Agriculture University, China)
Copyright: © 2008 |Pages: 22
DOI: 10.4018/978-1-59904-822-2.ch004
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Abstract

Online e-payment is playing an important role in the further development of e-commerce and e-business. Research so far has been conducted to analyze the acceptance of online e-payment from consumers’ point of view. No research has been carried out to examine the relationship between managers’ attitudes towards online e-payment and their influence on the company’s e-payment adoption. This research studies the adoption of online e-payment by business enterprises using Rogers’s relational model of perceived innovation attributes and the rate of adoption. An online questionnaire survey is developed to collect the data from a sample of Chinese companies. Confirmatory factor analysis is used to validate and refine the instrument. Logistic regression model is employed to test the hypotheses and gain insights into how managers’ perceived innovation attributes could affect company’s e-payment adoption. The findings suggest that only perceived compatibility has significant influence on online e-payment adoption of Chinese companies. It is suggested that Technology-Organization-Environment (TOE) model could be used in the future study to gain a more comprehensive understanding of non-perceptive factors that may affect company’s adoption of online e-payment.

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