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Factors Influencing Buying Behaviour for Green Cosmetic Products

Factors Influencing Buying Behaviour for Green Cosmetic Products

Sudipta Majumdar (Adamas University, India) and Amrita Majumdar (Amity University, Kolkata, India)

Source Title: Cross-Cultural Perspectives on Luxury Marketing

Copyright: © 2025 |Pages: 16

DOI: 10.4018/979-8-3693-7535-8.ch002

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