Factors Influencing E-Commerce Adoption in Small to Medium Businesses: An Empirical Study in Thailand

Abstract

This study examines the factors influencing the variations of e-commerce adoption decisions in small and medium businesses in Thailand. Based on the literature review, three groups of factors are identified, including organizational, technology, and environmental factors. Firms are classified into three main groups based on the extent to which an organization is relatively earlier to adopt e-commerce than others, namely adopters, prospectors, and laggards. Data was collected through a national survey in several provinces in Thailand. The statistical analysis results strongly support the hypotheses. The results are interpreted and the implications of this study are subsequently discussed.