Factors Influencing the Extent of Deployment of Electronic Commerce for Small- and Medium-Sized Enterprises

Factors Influencing the Extent of Deployment of Electronic Commerce for Small- and Medium-Sized Enterprises

Sandy Chong (Curtin University of Technology, Australia)
DOI: 10.4018/978-1-60566-126-1.ch013
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Abstract

This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and nontrading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.

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