MLA
Nittala, Rajyalakshmi. "Factors Influencing Online Shopping Behavior of Urban Consumers in India." Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1171-1185. https://doi.org/10.4018/978-1-5225-7909-0.ch064
APA
Nittala, R. (2019). Factors Influencing Online Shopping Behavior of Urban Consumers in India. In I. Management Association (Ed.), Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications (pp. 1171-1185). IGI Global. https://doi.org/10.4018/978-1-5225-7909-0.ch064
Chicago
Nittala, Rajyalakshmi. "Factors Influencing Online Shopping Behavior of Urban Consumers in India." In Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1171-1185. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7909-0.ch064
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