MLA
Srivastava, Mukta. "Factors Influencing the Buying Behavior of Female Consumers With Reference to Top Three Brands of Make-Up Cosmetics in Pune City." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 428-464. https://doi.org/10.4018/978-1-5225-9282-2.ch021
APA
Srivastava, M. (2020). Factors Influencing the Buying Behavior of Female Consumers With Reference to Top Three Brands of Make-Up Cosmetics in Pune City. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 428-464). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch021
Chicago
Srivastava, Mukta. "Factors Influencing the Buying Behavior of Female Consumers With Reference to Top Three Brands of Make-Up Cosmetics in Pune City." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 428-464. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch021
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