The purpose of this chapter is to investigate how such factors as corporate social responsibility, individual and organizational level factors predict the innovation climate. The survey was conducted in Estonian, Chinese, Japanese, Russian and Slovakian electric-electronic machine, retail store and machine-building enterprises. Linear regression analysis was done in order to analyze connections between the innovation climate, corporate social responsibility, individual and organizational level factors. The total number of respondents was 4632. The results of an empirical study show that both facets of corporate social responsibility - the firm performance concerning social issues and the firm respects the interests of agents, individual and organizational level factors predict the innovation climate, but it differs according to different countries. The 5 models developed explain how corporate social responsibility, individual and organizational level factors predict the innovation climate in Estonian, Chinese, Japanese, Russian and Slovakian electric-electronic machine, retail store and machine-building enterprises.
TopIntroduction
Today, pioneering enterprises integrate social entrepreneurship into their core activities by actively channelling their research-and-development capabilities in the direction of socially innovative products and services (Schwab, 2008). Research has called for organisations to be more entrepreneurial, flexible, adaptive and innovative to effectively meet the changing demands of today's environment (Orchard, 1998; Parker and Bradley, 2000; Valle, 1999).
The main aim of the study is to find connections between corporate social responsibility, individual, organisational level factors and innovation climate.
A standardised corporate social responsibility, job satisfaction, meaning of work, attitude toward the firm, powerfulness of firm in competition against rivals, behaviour of management and policy of firm questionnaires were developed by the Denki Ringo research group (Ishikawa et al, 2006). Based on the Innovation climate Questionnaire by Ekvall et al. (1983), the authors developed an Innovation climate Scale.
The linear regression analysis was used in order to find statistically relevant connections between corporate social responsibility, individual, organisational level factors and innovation climate.
The main research question is: Do corporate social responsibility, individual and organisational level factors predict innovation climate ?
This study, therefore, investigates how corporate social responsibility, individual and organisational level factors predict innovation climate. Data is collected from empirical studies in Estonian, Chinese, Japanese, Russian and Slovakian electric-electronic machine, retail store and machine-building enterprises. Results are discussed.
The following section will explore the theoretical framework of the study by presenting an overview of the literature on this topic. This will be followed by a brief discussion of the relationship between the innovation climate and corporate social responsibility, individual and organisational level factors. Then the empirical study will be presented followed by the results and some concluding remarks.