Failures of B2C Retailing: A Services Industry View

Failures of B2C Retailing: A Services Industry View

Anil M. Pandya (Northeastern Illinois University, USA) and Nikhilesh Dholakia (University of Rhode Island, USA)
Copyright: © 2007 |Pages: 14
DOI: 10.4018/978-1-59140-932-8.ch004
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

Conceptualizing business-to-consumer (B2C) businesses as an innovative class of technology-infused services yields insights into the factors that may lead to success or failure of such businesses. Drawing from services marketing literature and recent thinking on Internet service metrics, this chapter presents a framework for analyzing B2C businesses.

Complete Chapter List

Search this Book:
Reset