Fair Trade and Ethical Consumerism: A Complementary Perspective

Abstract

Fair trade is directed toward enhancing the satisfaction of stakeholders (i.e., producers, employees, consumers, environmental interest groups, and others). Ethical consumerism employs fair trade to fulfill different objectives related to consumers, environmental, and human resources issues. Fair trade can uphold ethical consumerism as well. This chapter attempts to highlight the interwoven relationship between fair trade and ethical consumerism. The chapter argues that ethical consumerism and fair trade are inseparable. Benefits and beneficiaries of ethical consumerism and fair-trade overlap. Gender issues reflecting women's work and employment are discussed as a reflection of fair trade. Policy recommendations on gender issues are stated at the end of the chapter.