France: Mobile Communications and Emerging M-Commerce

France: Mobile Communications and Emerging M-Commerce

Pierre Vialle (STORM Research Group, GET-INT, France) and Olivier Epinette (STORM Research Group, GET-INT, France)
DOI: 10.4018/978-1-59904-943-4.ch174
OnDemand PDF Download:
No Current Special Offers


This chapter introduces the emerging m-commerce market in France. Despite the current low level of use, this market is characterized by the implementation of an increasingly efficient m-commerce value chain by network operators, content providers and content enablers. As a consequence, innovative and attractive services are being introduced progressively for both consumers and businesses, which are analyzed here with the help of the CLIP framework. Furthermore, the authors argue that an m-commerce strategy should be designed in synergy with a fixed network-based e-commerce strategy while carefully following and anticipating the progressive implementation of significant technological advances.

Complete Chapter List

Search this Book: