Free Emails in Bad Portals

Free Emails in Bad Portals

Francisco V. Cipolla-Ficarra (Latin Association of Human-Computer Interaction, Spain & International Association of Interactive Communication, Italy), Alejandra Quiroga (Universidad Nacional de La Pampa, Argentina) and Valeria M. Ficarra (Latin Association of Human-Computer Interaction, Spain & International Association of Interactive Communication, Italy)
Copyright: © 2018 |Pages: 29
DOI: 10.4018/978-1-5225-3437-2.ch012
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Abstract

The possibility that millions of users have a free access to a website to send and receive multimedia messages has contributed to the democratization of the Internet since 1995 in the south of Europe. We present how those websites in the second decade of the new millennium tend to a radial and vertical structure of online services. A heuristic and diachronical analysis of the main design categories of Yahoo Spain has been carried out in a human-computer interaction lab whose results are presented in the current research work. The informative aspects of the dynamic and/or static media have also been analyzed, especially in the content and also in the presentation of the online information, on the PC and tablet screens.
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Introduction

A browser is a computer system that seeks files stored in web servers, through the spider or web crawler (Melies, 1996). In other words, they are websites which put at the disposal of the users programs capable of carrying out automatic searches based on key words (Hall & Papadopoulos, 1990). Basically, we have an interface where the user can interact with databases, connected among each other, through the phone network, for instance (Conklin & Date, 1990). The momentum of the browsers took place at the end of the last century, with the democratization of the net. In this democratization process took place an evolution of the hypertext towards the hypermedia of the contents (Mitchell & McCullough, 1995), as the ability increased to transmit data in the phone networks, that is, from the classical copper cable until the optical fiber, down to the current wireless nets. It is a process that has entailed a structural change in the telecommunications and in the design of the databases for online access in split seconds (Date, 1990; Mitchell & McCullough, 1995). However, many elements remain constant is spite of the advances of the last two decades, whether it is in the databases or the interfaces (Date, 1990; Apple, 1992), for instance. In the former we can make references to the Boolean operators, and or, etc, and in the latter the text, as a greater communication speed among the users. Currently a good example are the Twitter messages in the social networks, being so that the current infrastructure for telecommunications in the great cities of the EU also allows a quick sending and reception of the dynamic data, such as videos, computer animations, songs, etc. Now both the static and the dynamic texts, linked to the illustrations, have been essential in the expansion of the browsers thanks to the possibility of opening for free e-mail accounts (Cipolla-Ficarra, et al. 2011).

In the 90s an easy way to classify the browsers was dividing them into national and international, as can be seen in the Figures of Appendix 1. That is, those that carried out their information searches inside the country itself from those who did it in the whole web. Some examples belonging to Italy are, for instance, Ciaoweb, Supereva, Tin, Virgilio, Kataweb, lol, Tiscali, etc. In contrast, as international engines in this decade are: Google, Yahoo, Excite, Altavista, Msn, etc. Many of them offered since the start the free email service, but limiting the available space in the user’s account, generally between 50 and 100 Mb. Those who wanted more space could hire the services, in the same website, paying an annual fee for said service. Obviously, with the passing of time has taken place a metamorphose in the brands and/or logos of all those services firms. Browsers that in the early 90s with the notion of virtual firms take an important place in the market of the computer services (Cusumano & Yoffie, 2000), surpassing even the fabrication of the hardware of the servers, for instance. Besides, through the interrelations of their logos can be seen how they have grown and evolved in this sector, establishing a wide set of interrelations among themselves, due to the metamorphose of the services offered to the users, whether it is for free or paying for them.

Figure 1.

Variegated result of the exploration of images of the search engines

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Browsers: A Commercial And Informatics Evolution

In a summarized way are presented some of the main evolutional characteristics of he browsers that appear in the Figure 1. The goal is to know the origins of the evolution of the current computer sector and some of the outstanding technological and commercial characteristics of the current websites (Cusumano & Yoffie, 2000).

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