Abstract
The violence that hits Colombia for more than 50 years forced many people, families, and communities to leave their original territories and seek refuge in the principal cities, especially in Bogotá, where displaced people from various regions of the country arrived. Victims of this situation, the Wounaan-Nonam community, were relocated in the periphery of Bogotá, under challenging conditions, some without the necessary infrastructure to live with a minimum quality of life standards, and in a completely different context and culture than the one they were used to live. This research seeks to help artisan women for developing production processes around Wérregue products. As a result, this community will improve their productivity, structure their organization, define marketing strategies, and promote their sustainability and growth while protecting and respect their cultural essence and heritage to generate higher and sustainable income for the artisans.
TopIndigenous People Around The World - Current Situation.
According to the United Nations Organization (2010, pp. 1-3), the indigenous population is grouped into more than 5,000 different communities spread worldwide, with more than 370 million people, representing about 5% of the total population of the world. The indigenous population is the most significant source of cultural diversity, despite its minority population.
Key Terms in this Chapter
Sustainable Development Goals (SDGs): Commitment, among others, signed by 170 countries to eradicate all forms of poverty by 2030 and eliminate existing inequality through the implementation of strategies for the empowerment of vulnerable populations, among which are indigenous people.
Werregue: It is a spiny trunk palm harvested in Colombia only that reaches up to 20 meters high, whose harvest can only be done on a new moon since if it is done at a different time, the leaf is damaged and doesn’t serve to be used in crafts.
Indigenous People: Formed by 5,000 different communities spread worldwide, which represents more than 370 million people (about 5% of the world population).
Wounaan-Noman Indigenous Community: Living on the River San Juan, it is one of the indigenous people in Colombia that are at risk of extinction due to displacement and violence.
Chocó: It is one of the thirty-two departments of Colombia, located in the northwest of the country, in the Colombian Pacific region. It includes the forests of the Darién and the basins of the Atrato and San Juan rivers. Its capital is the city of Quibdó.
Chocolatillo: Also called Guarumo, it is a type of tropical herb used to make handicrafts.
Business Model Canvas (BMC): Developed by the swiss Alexander Osterwalder in his doctoral theses, it consists of strategic management and a lean startup template for creating business scenarios and applications.
God Jai: According to the Wounaan-Noman cosmology, it is the spiritual owner of the Werregue.