From Rural Majority to Urban Majority Africans: Where Will They Work?

Abstract

Africa is experiencing triple processes of high population growth, rapid urbanization, and digital transformation. The undercurrents of these processes suggest that the continent is turning from rural majority to urban majority, and this situation raises the question of where will this majority work? Arab Spring and the turbulent situation in the Middle East suggest what could be the result of inaction. This chapter attempts to answer this question by using exploratory research method to highlight the potential role of mainly young entrepreneurs to define, through online questionnaire responses, their preferred terrain of workplace creation in local areas, cities, rural areas and in the diverse regions of Africa as well as on the ubiquitous online work environment extending from home to anywhere in the continent. The chapter ends with a review of the observations and suggestions about future research.