MLA
Watson, Lisa, and Anne M. Lavack. "Fuel Efficient Vehicles: The Role of Social Marketing." Socio-Economic Perspectives on Consumer Engagement and Buying Behavior, edited by Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, IGI Global, 2017, pp. 36-58. https://doi.org/10.4018/978-1-5225-2139-6.ch003
APA
Watson, L. & Lavack, A. M. (2017). Fuel Efficient Vehicles: The Role of Social Marketing. In H. Kaufmann & M. Panni (Eds.), Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (pp. 36-58). IGI Global. https://doi.org/10.4018/978-1-5225-2139-6.ch003
Chicago
Watson, Lisa, and Anne M. Lavack. "Fuel Efficient Vehicles: The Role of Social Marketing." In Socio-Economic Perspectives on Consumer Engagement and Buying Behavior, edited by Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, 36-58. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2139-6.ch003
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