MLA
Kaufmann, Michael, and Cédric Graf. "Fuzzy Target Groups in Analytic Customer Relationship Management." Supply Chain Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2013, pp. 900-923. https://doi.org/10.4018/978-1-4666-2625-6.ch053
APA
Kaufmann, M. & Graf, C. (2013). Fuzzy Target Groups in Analytic Customer Relationship Management. In I. Management Association (Ed.), Supply Chain Management: Concepts, Methodologies, Tools, and Applications (pp. 900-923). IGI Global. https://doi.org/10.4018/978-1-4666-2625-6.ch053
Chicago
Kaufmann, Michael, and Cédric Graf. "Fuzzy Target Groups in Analytic Customer Relationship Management." In Supply Chain Management: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 900-923. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2625-6.ch053
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