MLA
Nieborg, David B. "Games and Advertisement: Beyond Banners and Billboards." Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications. IGI Global, 2008. 2280-2294. Web. 15 Dec. 2019. doi:10.4018/978-1-59904-941-0.ch132
APA
Nieborg, D. B. (2008). Games and Advertisement: Beyond Banners and Billboards. In V. Sugumaran (Ed.), Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications (pp. 2280-2294). Hershey, PA: IGI Global. doi:10.4018/978-1-59904-941-0.ch132
Chicago
Nieborg, David B. "Games and Advertisement: Beyond Banners and Billboards." In Intelligent Information Technologies: Concepts, Methodologies, Tools, and Applications, ed. Vijayan Sugumaran, 2280-2294 (2008), accessed December 15, 2019. doi:10.4018/978-1-59904-941-0.ch132
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