Games and Quizzes in Online Journalism: Reaching Users via Interactivity and Customization

Games and Quizzes in Online Journalism: Reaching Users via Interactivity and Customization

Bartosz W. Wojdynski (University of Georgia, USA)
Copyright: © 2016 |Pages: 27
DOI: 10.4018/978-1-4666-8651-9.ch014
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Abstract

The competition for online news page views increasingly involves strategies designed to promote the “viral” nature of content, and to capitalize on the content's spread by ensuring that the content does not quickly lose timeliness or relevance. As a result of the pressure for these stories, news experiences which can be revisited by consumers are at a premium. In this ecosystem, interactive games and quizzes which can be played to receive different feedback or reach a different ending offer promise for news organizations to receive ongoing and widespread reward for their efforts. This chapter provides an overview of the state of gamification in journalism, challenges and opportunities for the growth of games in online news, and discusses evidence for the impact of increasingly gamified news content on how users process and perceive news information.
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The Online News Landscape

Although Internet adoption in the United States has leveled off in recent years, consumption of news via the Web continues to grow by all metrics. Digital advertising revenue continues to grow (Holcomb & Mitchell, 2014), and new digital-first news organizations have emerged on to the scene, fueled by venture capital (Pew, 2014). Online news video consumption continues to slowly increase (Pew, 2014). As news consumers receive a growing portion of their news online, the market for news content grows less localized; news producers have found themselves in competition with national and global outlets. The competition for news consumers – whether measured in digital subscriptions, unique page views, minutes spent on the site, Facebook “Likes” – has never been more fierce. As famed journalist Glen Greenwald told the New York Times in 2014:

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