Generative Artificial Intelligence and Digital Disinformation in the Post-Truth Era

Abstract

This article examines the role of Generative Artificial Intelligence in the formation of “post-truth” situations and the disinformation it creates in digital environments. The problem of the research is the impact of “Artificial Intelligence” on the spread of information pollution and disinformation and the consequences of these effects on individual and social information reliability in digital environments. Literature review and content analysis methods were used in the research, and events related to the use of artificial intelligence and post-truth situations were analyzed. The results show that these technological developments create fundamental paradigm shifts in many disciplines and carry the risk of spreading misinformation as a result of unconscious use. In the conclusion of the research, it was emphasized that regulations and ethical rules should be developed in the use of artificial intelligence in order to prevent harmful situations, and it was recommended that artificial intelligence literacy be popularized so that individuals can distinguish and evaluate such content.