Generative Artificial Intelligence in the Tourism-Hospitality Industry: Strengthening Customer Relationships, Delivering Better Experiences

Abstract

Generative Artificial Intelligence presents significant prospects for the hospitality and tourism sector, impacting various aspects such as operations, design, marketing, destination management, human resources, revenue management, accounting and finance, strategic management and more. Generative AI holds promise for enhancing the hospitality industry's visitor experience in a number of ways including by providing tailored suggestions and strengthening security protocols. Staff members may learn at their own speed and in a way that suits their learning preferences when customized training experiences are provided, depending on individual strengths and limitations. The incorporation of GAI in hospitality and tourism sector raises ethical, legal, social and economic considerations that demand thoughtful examination by hospitality and tourism enterprises. This chapter explores the diverse arena of the applications of Generative Artificial Intelligence in Tourism and Hospitality Industry for Strengthening Customer Relationships Delivering Better Experiences with futuristic approach.