Geographic Information Systems (GIS) in E-Marketing

Geographic Information Systems (GIS) in E-Marketing

Mark R. Leipnik (Sam Houston State University, USA) and Sanjay S. Mehta (Sam Houston State University, USA)
Copyright: © 2005 |Pages: 18
DOI: 10.4018/978-1-59140-321-0.ch011
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Abstract

The primary purpose of this chapter is to introduce the reader to Geographic Information Systems (GIS) based technologies and applications within the broad domain of E-marketing. Numerous e-marketing examples are presented from diverse industries that will assist the reader in better understanding the various uses and applications of GIS technologies over the Internet. While the use of GIS technologies in e-marketing is in its infancy, it is hoped that the compilation of information through personal interviews, research articles, and personal visits to the various Web sites will assist in validation of the technology within the marketing paradigm.

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