Germany: From Chart-Topping Ringtones to 3G M-Commerce

Germany: From Chart-Topping Ringtones to 3G M-Commerce

Timo Kehr (DaimlerChrysler AG, Germany) and Tobias Luhrig (McKinsey & Co., Germany)
Copyright: © 2006 |Pages: 21
DOI: 10.4018/978-1-59140-315-9.ch007
OnDemand PDF Download:
$30.00
List Price: $37.50

Abstract

This chapter introduces the reader to the German mobile telephone market. After describing the general economical context, the authors give a brief overview of the market itself. Selected cases — success stories as well as stories where success was elusive — are presented. Finally, the German market is analyzed using the CLIP framework.

Complete Chapter List

Search this Book:
Reset