Germany: From Chart-Topping Ringtones to 3G M-Commerce

Timo Kehr; Tobias Luhrig

doi:10.4018/978-1-59140-315-9.ch007

Hershey, Pennsylvania

New York, New YorkBeijing, China

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Germany: From Chart-Topping Ringtones to 3G M-Commerce

Timo Kehr (DaimlerChrysler AG, Germany) and Tobias Luhrig (McKinsey & Co., Germany)

Source Title: M-Commerce: Global Experiences and Perspectives

DOI: 10.4018/978-1-59140-315-9.ch007

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Abstract

This chapter introduces the reader to the German mobile telephone market. After describing the general economical context, the authors give a brief overview of the market itself. Selected cases — success stories as well as stories where success was elusive — are presented. Finally, the German market is analyzed using the CLIP framework.

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Germany: From Chart-Topping Ringtones to 3G M-Commerce

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