Global Enterprises: Visions and Structures

Global Enterprises: Visions and Structures

Yi-chen Lan, Bhuvan Unhelkar
DOI: 10.4018/978-1-59904-939-7.ch171
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Successful globalization requires good strategic vision and its implementation. Strategic vision refers to what an enterprise expects to be its ideal image in the long-term future. In the context of globalization, this ideal image is a primary driver for the enterprise’s planning and implementation of GET. The guidelinefor such an envisioning process will be the planning of a strategic vision for the enterprise’s future position. In this regard, it is worth noting what Tregoe and Tobia (1990) have to say: “In the companies we know that are successfully making the transition to a more collaborative organization, the key to success is developing and then living by a common strategic vision. When you agree on an overall direction, you can be flexible about the means to achieve it. …. Really powerful visions are simply told. The Ten Commandments, the Declaration of Independence, a Winston Churchill World War II speech — all present messages that are so simple and direct you can almost touch them. Our corporate strategies should be equally compelling.” It is vital for the success of GET that we develop a strategic vision of a global organization that is as palpable as some of the visions in day-to-day lives.

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