How to Globalize Online Course Content

How to Globalize Online Course Content

Martin Schell (New York University, USA)
DOI: 10.4018/978-1-59904-939-7.ch075
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Considering that 347 languages have over 1 million speakers each and account for 94% of the world’s population, localization is unsustainable as a strategy for making online courses globally accessible. Writing Web content in Global English is the best way to ensure that people from all linguistic backgrounds have a reasonable chance of comprehending course materials. This chapter shows how to transform native English text into Global English (simpler syntax, less jargon, fewer idioms, no slang). It also discusses e-learning design issues such as cultural perspective and Internet logistics (speed and cost of connection). Finally, it addresses the future of English as a global language, particularly in reference to its supposed “rivalry” with Mandarin.

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