What Do Good Designers Know That We Don't?

Abstract

The research reported in this paper was an investigation of the engaging and immersive properties of game and learning environments. The qualitative study was done in cooperation with six elite designers and two team members of recognized and/or award-winning products. From the findings, a prescriptive aesthetic framework was developed based on (a) data and (b) aesthetic experience literature. Aesthetics were reviewed because popular multimedia environments appear to arouse the same characteristics as aesthetic experience. Results indicate that this may indeed be the case.