How Good is Your Shopping Agent? Users' Perception Regarding Shopping Agents' Service Quality

How Good is Your Shopping Agent? Users' Perception Regarding Shopping Agents' Service Quality

Calin Gurau (GSCM–Montpellier Business School, France)
Copyright: © 2009 |Pages: 14
DOI: 10.4018/978-1-59904-978-6.ch010
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Abstract

The use of online shopping agents has increased dramatically in the last 10 years, as a result of e-commerce development. Despite the importance of these online applications, very few studies attempted to identify and analyse the main factors that influence the users’ perception regarding the service quality of online shopping agents, and consequently, the elements that determine the users’ choice of online shopping agents. The present study attempts to fill this literature gap, identifying on the basis of primary data analysis, the various circumstantial or personal factors that can determine the choice of a specific searching strategy and shopping agent.

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