Google AdSense as a Mobile Technology in Education

Google AdSense as a Mobile Technology in Education

Azizul Hassan (Cardiff Metropolitan University, UK) and Donatella S. Privitera (University of Catania, Italy)
DOI: 10.4018/978-1-5225-0069-8.ch011
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Abstract

Google AdSense, a cost per click (CPC) advertising programme for those wishing to place ads on their website. Arguable viewed as promising in business, this literature review identifies key features of this promise when applied to education. This chapter connects business and education to identify Google AdSense as a valid tool and subject matter to be considered for use within the mobile and wearable technology curriculum. This chapter suggests considering positive outcomes generated using Google AdSense for incorporation into an education curriculum. Google AdSense should be applied to create more reasons to attract diverse user groups. This chapter also identifies the importance of Google needing a set of regulatory policies and procedures to avoid misuse of Google AdSense. In cases where monetary transactions occur, a possibility of violating the set terms and conditions exists. The chapter concludes with a clear call for inclusion of Google AdSense in an education curriculum.
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Background

The geography of Internet users and online advertiser is diverse. The Internet and its associated new technologies have become an integral part of our lives making it easier to communicate, research information and purchase any kind of products and services. Online transactions are becoming simpler and faster, definitely making our lives easier since only one click can bring us in a few days whatever we want. However, the current young generation brought up with or by the Internet is the most at risk of developing compulsive buying behaviours, considering they are more accustomed to the online world than any other generation (Bighiu et al., 2015). Particularly of interest, a US study (Donthu et al., 1999) has revealed that students spend almost 12% of their personal budgets online. The web has an important role as much for consumers as the business operators seeking out those customers. Previous research has shown that innovation, organization and external factors influence a firm’s decision to adopt e-commerce as a marketing and selling strategy (Abernathy & Clark, 2007; Guimaraes, 2012; Wan, 2002).

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