Government Influences on Eco-Friendly Practices in Business: Elevating Green Brands - Innovations in Sustainable Marketing Strategies

Abstract

Green brands are an important component of all domains because academics and researchers are paying close attention to it. Practically speaking, it is a must for any business that wants to grow, expand, maintain quality, and be sustainable. This chapter's primary goal is to examine several study designs in the social sciences that comprise diverse research vantage points. The PRISMA statement is used to carry out this review whereas bibliometric analysis was carried out using VOS-Viewer software. A comprehensive search using several keyword combinations was conducted on scholarly sites, such as Scopus. As a result of this effort, 75 records were identified, and titles, abstracts, and full texts were evaluated. Among these, 33 relevant research encompassing the years 2010 to 2024 were included for analysis. Additionally, the writers go over the use of innovations in sustainable marketing strategies. The findings indicate that from 2022 to 2024, there was a considerable increase in interest in the subject of elevating green brands.