Hershey, Pennsylvania
New York, New YorkBeijing, China
Governmental Power Market-Ing Excellence on Return on Investment (GROI)

Governmental Power Market-Ing Excellence on Return on Investment (GROI)

Copyright: © 2023 |Pages: 20
DOI: 10.4018/978-1-6684-7280-4.ch012
OnDemand:
(Individual Chapters)
Available
$37.50
Current Special Offers
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

The chapter is workshop contents guiding the reader to learn about strategic thinking matching evaluation to pragmatically. After completing this workshop contains of GROI, the readers should be able to analysis of main sustainable power market-ing main themes, main themes included: 1) Power market-ing structure and process in campaign's strategics; 2) Innovative integrated marketing communication tactics; 3) Campaign's message design method; 4) Suggestions for future governmental power market-ing excellence both politically and pragmatically. These main themes can be learned to gain more and with greater skill, when considering feasibility and risk.
Chapter Preview
Top

Introduction

The workshop materials in this chapter are inspired, adapted, and almost quoted include taken from the acknowledgement to these following influence publications:

  • Patricia Pulliam Phillips & Jack J. Phillips. (2006). Return on investment (ROI) Basics. Virginia: Association for Talent Development: ASTD Press.

  • Jack J. Phillips. (2003). Return on Investment in Training and Performance Improvement Programs (2nd Edition). Oxford: Butterworth-Heinemann.

  • Patti P. Phillips. (2002). The Bottom Line on ROI. Atlanta: CEP Press.

  • Jack J. Phillips. & Patti P. Phillips. (2009). The Bottom Line on ROI: A One-Day Workshop Describing How to Calculate the ROI in Government Training Programs. Alabama: ROI Institute, Inc.

  • Jack J. Phillips. (Editor) & Patricia Pulliam Phillips. (2001). Measuring Return on Investment (Vol. 3). Virginia: ASTD Press.

  • Jack J. Phillips. & Patricia Pulliam Phillips. (2005). ROI at Work: Best-practice Case Studies from the Real World. American Society for Training and Development. Virginia: ASTD Press.

Table 1.
The driver for ROI in applied to GROI according to shifting paradigm from
Activity based (Applied to taking action →
of strategic thinking as the politically thinking skills)		Results based (Applied to prompt sheet strategic thinking as the pragmatically on ROI work or pragmatical skills not just thinking skills
No politics need for power market-ing programProgram linked to not just politically but need for pragmatically
No assessment of campaign performance issuesAssessment of campaign performance not just effectiveness but need for excellence to win an election
No specific measurable objectivesSpecific objectives must in terms of excellence objectives for change the voter and participants behavior and power market-ing impact
No effort to prepare power market-ing or campaign program participations achieve resultsResults expectations communicated to the voter and participants
No measurement of results or benefit-cost analysisMeasurement of results on benefit cost analysis as financial health tests
Planning and reporting is just input focusedPlanning and reporting is outcome benefit focused

Complete Chapter List

Search this Book:
Reset