MLA
Acharya, Anitha, and Manish Gupta. "Green Brand Personality: Its Relevance to the Green Marketing Practices." Green Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 950-963. https://doi.org/10.4018/978-1-5225-7915-1.ch046
APA
Acharya, A. & Gupta, M. (2019). Green Brand Personality: Its Relevance to the Green Marketing Practices. In I. Management Association (Ed.), Green Business: Concepts, Methodologies, Tools, and Applications (pp. 950-963). IGI Global. https://doi.org/10.4018/978-1-5225-7915-1.ch046
Chicago
Acharya, Anitha, and Manish Gupta. "Green Brand Personality: Its Relevance to the Green Marketing Practices." In Green Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 950-963. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7915-1.ch046
Export Reference