Green Businesses in the Green Economy: A Holistic Approach to Environmental Responsibility

Abstract

The importance of conducting business in a socially and environmentally responsible way has led to the emergence of green economy, green marketing, and sustainability as prominent topics. This paper focuses on the intersection of these concepts, particularly the new marketing approach known as green marketing, in relation to sustainable development and environmental responsibilities. The green economy emphasizes integrating environmental and social considerations into economic decision-making for a sustainable future. By incorporating green marketing strategies into their business model, companies can minimize their environmental impact while enhancing their brand image and customer loyalty. Green marketing and sustainability are set to become essential aspects of responsible and environmentally conscious business practices, positioning them as integral to the future of business as a whole.