MLA
Kumar, Prashant, and Bhimrao Ghodeswar. "Green Marketing Mix: A Review of Literature and Direction for Future Research." Green Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1611-1629. https://doi.org/10.4018/978-1-5225-7915-1.ch078
APA
Kumar, P. & Ghodeswar, B. (2019). Green Marketing Mix: A Review of Literature and Direction for Future Research. In I. Management Association (Ed.), Green Business: Concepts, Methodologies, Tools, and Applications (pp. 1611-1629). IGI Global. https://doi.org/10.4018/978-1-5225-7915-1.ch078
Chicago
Kumar, Prashant, and Bhimrao Ghodeswar. "Green Marketing Mix: A Review of Literature and Direction for Future Research." In Green Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1611-1629. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7915-1.ch078
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