Harnessing AI and Digital Platforms to Grow Local Food Tourism and Its Implications for Green Marketing

Abstract

Through tailored content and interactive experiences, AI-driven insights and digital storytelling may inform consumers about sustainable food tourism and encourage environmentally favorable choices. Local food tourism has changed as a result of digital platforms and AI, which have an impact on stakeholder engagement, marketing tactics, and consumer preferences. This study uses bibliometric and news analysis to investigate how digital platforms affect local food tourism. To find important trends, significant research, and theme clusters in the body of current literature, we performed a bibliometric analysis using VOS viewer. This study explores how internet platforms contribute to the sustainability and promotion of indigenous food traditions and its implications on Green marketing. By integrating bibliometric analysis with current news and trends it provides an understanding of the evolving relationship between digitization and culinary tourism.