Abstract
Social media networks have become platforms that the private and also public sector health corporations use for communucating with their patients and also finding solutions for their needs. To establish a healthy health communucation in between the patients and the health organisations and facilities and also to cover the needs of patients to reach true information is very important. Because of this, the performers using the social media must be examined. In this study, the authors examine and study the targets and the communucation strategies of medicine companies by using the social media and also thier medicine specifications to make a harmony in between these organisatipons and their products. In this study, the content analysis method is used to examine the Facebook page of Pfizer company in September and October 2020 posts. As a result of this Facebook page study of the company, the authors saw that 50% of the posts are acknowlagments, 31% about treatments of illnesses, and the rest (19%) are greetings.
Top2. Health Communication Term And The Improvement Of The Discipline
Communication as a term means that communicating each other to understand each others ideas and feelings (Tutar, 2003: 41) but when it comes to the health communication this explanation will not be enough because this is a mutual communication and more effective issue in health sector so we have to examine the health communication in a wide persfective (Göksu, 2018:1). Health service and sector is directly related to the human health and happiness so health sector is one of the service branches where quality and effective communication is most valuable. If the communication is weak between the patient and the doctors or the responsible, there can occur bad results and problems.
Key Terms in this Chapter
Health Communication: Health and communication integration.
Improvement of the Health: Educational and useful information and usage of them for public health.
Risk: Uncertanity about the results of the studies.
Social media: Social network which gives opportunity to the users to share their posts.
Communication: Dialog between two or more people.
Health: Healthy soul, physical health, and comfort.
Content Management: Posting and managing the posts in digital media.