Helping Chinese Enterprises be Successful in Global Markets

Helping Chinese Enterprises be Successful in Global Markets

Lu Xiyan (Beijing Jiaotong University, China)
Copyright: © 2007 |Pages: 5
DOI: 10.4018/978-1-59140-989-2.ch074


Chinese enterprises are developing their global business very quickly and strong national players, such as Haier, HuaWei, TCL, and Pearl River Pianos, are part of this trend. After years of rapid expansion at home and developing an important export business for established overseas producers, these players now have the size, financial strength, and product quality to take on the competition on an international or even global scale. Different from before, when Chinese enterprise was government centered, they are now more driven by economic considerations, such as growing the business overseas and reaping higher profit margins; accessing advanced technology; realizing cost synergies in areas like production, sourcing, and R&D; and creating competitive advantage for the fierce competition in the home market (Wharton, 2005).

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