MLA
Wang, Zizhen. "Heytea: Revolutionizing the Beverage Industry With Innovation and Customer Engagement." Cases on Chinese Unicorns and the Development of Startups, edited by Youssef Elhaoussine, et al., IGI Global, 2025, pp. 19-42. https://doi.org/10.4018/979-8-3693-2921-4.ch002
APA
Wang, Z. (2025). Heytea: Revolutionizing the Beverage Industry With Innovation and Customer Engagement. In Y. Elhaoussine, H. Appelgryn, & L. Wang (Eds.), Cases on Chinese Unicorns and the Development of Startups (pp. 19-42). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-2921-4.ch002
Chicago
Wang, Zizhen. "Heytea: Revolutionizing the Beverage Industry With Innovation and Customer Engagement." In Cases on Chinese Unicorns and the Development of Startups, edited by Youssef Elhaoussine, Henni Appelgryn, and Lulu Wang, 19-42. Hershey, PA: IGI Global, 2025. https://doi.org/10.4018/979-8-3693-2921-4.ch002
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