MLA
Pruett, Mark,et al. "How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities." Advanced Topics in Information Technology Standards and Standardization Research, Volume 1, edited by Kai Jakobs, IGI Global, 2006, pp. 306-320. https://doi.org/10.4018/978-1-59140-938-0.ch016
APA
Pruett, M., Lee, H., Lee, J., & O’Neal, D. (2006). How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities. In K. Jakobs (Ed.), Advanced Topics in Information Technology Standards and Standardization Research, Volume 1 (pp. 306-320). IGI Global. https://doi.org/10.4018/978-1-59140-938-0.ch016
Chicago
Pruett, Mark and Hun Lee, Ji-Ren Lee, and Donald O’Neal. "How High-Technology Start-Up Firms May Overcome Direct and Indirect Network Externalities." In Advanced Topics in Information Technology Standards and Standardization Research, Volume 1. edited by Jakobs, Kai, 306-320. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-938-0.ch016
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