Higher Education and IT

Higher Education and IT

Lluís Jovell Turró (Autonomous University of Barcelona, Spain) and Montserrat Peñarroya Farell (Autonomous University of Barcelona, Spain)
DOI: 10.4018/978-1-4666-4233-1.ch004
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Abstract

The introduction of IT in the learning process has completely transformed the way in which training is taught today, and the process of attracting new students has changed. This chapter discusses the changes in communication to new students and describes the main techniques to attract them to the Website of a business school or educational institution.
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New Tools And Marketing Techniques

But the Internet and IT, besides opening new markets, also have new tools that are important to know how to use. The traditional techniques of marketing communication have had to adapt to the new channels that technology has opened.

Let´s see how the six techniques of traditional marketing communication are applied to digital marketing.

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