MLA
Yılmaz, Recep, et al. "Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media." Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, IGI Global, 2017, pp. 133-152. https://doi.org/10.4018/978-1-5225-2373-4.ch008
APA
Yılmaz, R., Çakır, A., & Resuloğlu, F. (2017). Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media. In R. Yılmaz (Ed.), Narrative Advertising Models and Conceptualization in the Digital Age (pp. 133-152). IGI Global. https://doi.org/10.4018/978-1-5225-2373-4.ch008
Chicago
Yılmaz, Recep, Ali Çakır, and Filiz Resuloğlu. "Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media." In Narrative Advertising Models and Conceptualization in the Digital Age, edited by Recep Yılmaz, 133-152. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-2373-4.ch008
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