MLA
Lin, Xiaohua, and Carlyle Farrell. "“Home Base” and the Brand Globalization Strategies of Emerging Market Multinationals." Business Law and Ethics: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 1631-1645. https://doi.org/10.4018/978-1-4666-8195-8.ch079
APA
Lin, X. & Farrell, C. (2015). “Home Base” and the Brand Globalization Strategies of Emerging Market Multinationals. In I. Management Association (Ed.), Business Law and Ethics: Concepts, Methodologies, Tools, and Applications (pp. 1631-1645). IGI Global. https://doi.org/10.4018/978-1-4666-8195-8.ch079
Chicago
Lin, Xiaohua, and Carlyle Farrell. "“Home Base” and the Brand Globalization Strategies of Emerging Market Multinationals." In Business Law and Ethics: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1631-1645. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8195-8.ch079
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