MLA
Verhellen, Yann, et al. "How Branded Entertainment Shapes Consumers' Brand Attitudes: Evidence from an Advertiser-Funded Program." Engaging Consumers through Branded Entertainment and Convergent Media, edited by Jose Marti Parreno, et al., IGI Global, 2015, pp. 189-201. https://doi.org/10.4018/978-1-4666-8342-6.ch010
APA
Verhellen, Y., Dens, N., & De Pelsmacker, P. (2015). How Branded Entertainment Shapes Consumers' Brand Attitudes: Evidence from an Advertiser-Funded Program. In J. Parreno, C. Mafe, & L. Scribner (Eds.), Engaging Consumers through Branded Entertainment and Convergent Media (pp. 189-201). IGI Global. https://doi.org/10.4018/978-1-4666-8342-6.ch010
Chicago
Verhellen, Yann, Nathalie Dens, and Patrick De Pelsmacker. "How Branded Entertainment Shapes Consumers' Brand Attitudes: Evidence from an Advertiser-Funded Program." In Engaging Consumers through Branded Entertainment and Convergent Media, edited by Jose Marti Parreno, Carla Ruiz Mafe, and Lisa Scribner, 189-201. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8342-6.ch010
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