MLA
Verhellen, Yann, et al. "How Branded Entertainment Shapes Consumers' Brand Attitudes: Evidence From an Advertiser-Funded Program." Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2019, pp. 1191-1203. https://doi.org/10.4018/978-1-5225-7116-2.ch063
APA
Verhellen, Y., Dens, N., & De Pelsmacker, P. (2019). How Branded Entertainment Shapes Consumers' Brand Attitudes: Evidence From an Advertiser-Funded Program. In I. Management Association (Ed.), Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications (pp. 1191-1203). IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch063
Chicago
Verhellen, Yann, Nathalie Dens, and Patrick De Pelsmacker. "How Branded Entertainment Shapes Consumers' Brand Attitudes: Evidence From an Advertiser-Funded Program." In Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1191-1203. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7116-2.ch063
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