How Corporate Spiders Cast Out Their Pyramid Into a Net(work) and Then Spread It Further to Other Pyramids, Including Mexican and Egyptian Ones

Abstract

The role of actor in networkization of the world markets, of the conductor in multinational integration of production processes, of the fragmentator in international trade and also that of the global marketologist – all these roles demand multinational businesses change radically their internal organization and their inside systems of management. This chapter describes the internal environment of multinational companies as an additional resource of their global competitiveness. Key features of the adaptive organizational structure of corporations are outlined. X-model of labor organization within a multinational corporate department is suggested; this model combines, on the one hand, the team interaction (for example, in the centers of innovations' generation or in the centers of strategic decision-making) and on the other – it guarantees the unity of a corporation (mainly through the structure of frame management), maintaining at the same time mobility and adaptability of this structure (for example, for the cases of strategic business zones' autonomism or when corporate chain of value creation is being reformatted. In the concluding paragraphs of this chapter we provide the overall evaluation of competitive environment (including consumer markets, relations with agents, suppliers and bodies of public regulation) which is also a factor of global positioning and global competitiveness for any multinational business.