MLA
Sharma, Yuvraj. "How Customer Analytics and Digital Technologies Drive Banks to Understand Consumer Awareness Towards Financial Inclusion." Marketing Techniques for Financial Inclusion and Development, edited by Dhiraj Jain and Adya Sharma, IGI Global, 2018, pp. 66-85. https://doi.org/10.4018/978-1-5225-4035-9.ch005
APA
Sharma, Y. (2018). How Customer Analytics and Digital Technologies Drive Banks to Understand Consumer Awareness Towards Financial Inclusion. In D. Jain & A. Sharma (Eds.), Marketing Techniques for Financial Inclusion and Development (pp. 66-85). IGI Global. https://doi.org/10.4018/978-1-5225-4035-9.ch005
Chicago
Sharma, Yuvraj. "How Customer Analytics and Digital Technologies Drive Banks to Understand Consumer Awareness Towards Financial Inclusion." In Marketing Techniques for Financial Inclusion and Development, edited by Dhiraj Jain and Adya Sharma, 66-85. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-4035-9.ch005
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