MLA
Baran, Roger. "How Marketers Conduct Mixed Methods Research: Incorporating the Exploratory Sequential Design with the Hierarchy of Effects Model." Mixed Methods Research for Improved Scientific Study, edited by Mette Lise Baran and Janice Elisabeth Jones, IGI Global, 2016, pp. 187-196. http://doi:10.4018/978-1-5225-0007-0.ch010
APA
Baran, R. (2016). How Marketers Conduct Mixed Methods Research: Incorporating the Exploratory Sequential Design with the Hierarchy of Effects Model. In Baran, M. L., & Jones, J. E. (Eds.), Mixed Methods Research for Improved Scientific Study (pp. 187-196). IGI Global. http://doi:10.4018/978-1-5225-0007-0.ch010
Chicago
Baran, Roger. "How Marketers Conduct Mixed Methods Research: Incorporating the Exploratory Sequential Design with the Hierarchy of Effects Model." In Mixed Methods Research for Improved Scientific Study. edited by Mette Lise Baran , and Janice Elisabeth Jones, 187-196. Hershey, PA: IGI Global, 2016. http://doi:10.4018/978-1-5225-0007-0.ch010
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