How to Design and Frame a Questionnaire

How to Design and Frame a Questionnaire

Rayees Farooq (Lovely Professional University, India)
Copyright: © 2018 |Pages: 11
DOI: 10.4018/978-1-5225-3457-0.ch004


The present chapter explores the essential stages in designing and developing the questionnaires and offers a basic introduction to beginners who are at the preliminary stages of their research. The study was approached purely from a theoretical perspective and various issues and challenges have been addressed including the length of questionnaires, how to distribute a questionnaire and how to analyze the data. The study concluded that researchers often rely on the previously developed questionnaire rather than developing the new one because it requires the knowledge and expertise. For novice researchers, developing entirely a new questionnaire requires a basic understanding of the format of the questionnaire, length of the questionnaire and how to distribute a questionnaire. Therefore, the chapter presents a systematic way to develop a questionnaire keeping in view all the issues and problems faced by researchers who are engaged in study for a thesis or in other research projects.
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Types Of Questionnaire

According to Saunders et al. (2005), the design of a questionnaire differs to how it is administered, and in particular, the amount of contact you have with the respondents. Generally, there are two types of questionnaires such as self-administered questionnaire and interviewer administered. The self-administered questionnaires are usually completed by respondents themselves. These questionnaires are usually delivered and returned through email. The questionnaires which are delivered by email or the internet are called online questionnaires. Google docs play a major role in framing the online questionnaires and reduce the time and effort. On the other hand, the questionnaires which are delivered by post to the respondents are called postal questionnaires, usually, respondents return the questionnaire by post also. The questionnaires which are delivered to respondents by hand and are collected later are referred to as delivery and collection questionnaire (Saunders et al., 2005). The second one is interviewer administered, where interviewer physically meets the respondents and grabs the useful information by interviewing the respondent. The widely used interview schedules are a telephonic questionnaire or telephonic interviews where investigator asks the questions from the respondents by telephonic conversation. Whereas, the structured interview is a quantitative method where interviewer exactly asks the same questions in the same order.

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