How Virtual Communities Work

How Virtual Communities Work

Jignesh Patil (MCT Rajiv Gandhi Institute of Technology, India) and Kartik Mistry (MCT Rajiv Gandhi Institute of Technology, India)
Copyright: © 2025 |Pages: 16
DOI: 10.4018/979-8-3693-3868-1.ch003
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Abstract

A community is a group of people working together to achieve a common goal. Social media connects people virtually through seven layers: text, networks, actions, hyperlinks, locations, search engine, and applications. A virtual community is an interconnected group of online personal relationship networks, forming communities of interest like sports, entertainment, or travel. These communities share activity-related information and can be weak or strong, with specific duties assigned to members. Each community has its own regulations, reducing communication gaps and allowing individuals to actively connect and participate in discussions worldwide..
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