Human Resource Management in the Epoch of Generative AI: Opportunities and Challenges

Abstract

Artificial intelligence is revolutionizing various business functions, including human resources, and is becoming integral to human resource practices. Generative AI enhances the management of human capital, leading to more equitable, performance-based, and market-responsive compensation structures. Artificial intelligence-enabled predictive analytics and automation capabilities can also revolutionize benefits administration. However, integrating artificial intelligence poses challenges such as ethical considerations, data security, and potential unintended biases. Human resource leaders must navigate artificial intelligent integration with a focus on upholding employee rights and fostering a culture of trust and transparency. This chapter explores the intersection of artificial intelligent and human resources, the opportunities and challenges it presents for modern human resource professionals, its impact on their roles, and guiding principles to consider.